Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
Cuisson has brought its Michelin-trained chefs and innovative cooking techniques to Borough Market for the newest POPdown, an Asian inspired interactive pop-up restaurant and dining experience running until January 2017. Taking over two stunning floors on the corner of Cathedral Street, overlooking the hustle and bustle of London’s most exciting food market, Cuisson’s POPdown will […]
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
While most people spend Friday morning clock watching, waiting for the weekend to start, Absolut instead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered […]
Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]
When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
Just in time for peak summer entertaining season, Président Cheese is turning traditional recipe videos on their head with the launch of Pair With A Pro, a choose- your-own-adventure YouTube experience that pairs viewers with a professional chef. Using YouTube’s clickable annotations, Président expert chef Gavin Kaysen acts as a partner guiding consumers through a […]