McDonald’s Smart Tray Liners Let Diners Mix Their Own Tunes

McDonald’s Smart Tray Liners Let Diners Mix Their Own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

TBWA\Paris Bring Cinematic New York Action to McDonald’s

TBWA\Paris Bring Cinematic New York Action to McDonald’s

Starting from April the 19th, McDonald’s is offering a whole new operation inspired by New York’s street food markets, available in all restaurants until May the 30th. This offer, inspired by the Big Apple, is composed of seven new products including two burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, […]

Freedom Pizza and Saatchi & Saatchi Dubai Launch #SafetyDelivered Push

Freedom Pizza and Saatchi & Saatchi Dubai Launch #SafetyDelivered Push

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]

Domino’s Unveils ‘More Shareable’ Packaging Design by JKR

Domino’s Unveils ‘More Shareable’ Packaging Design by JKR

Domino’s has given its packaging a radical overhaul, that sees the generic ‘brown box’ replaced with red and blue boxes that hero the brand’s logo. The revamp has been masterminded by branding design agency Jones Knowles Ritchie (JKR) and use the pizza maker’s two pizza deal to physically bring the logo to life with one […]

Burger King Seeing Red with ‘Angriest Whopper’

Burger King Seeing Red with ‘Angriest Whopper’

Burger King reheated some past ideas to cook up the new Angriest Whopper, a red-bun burger that could help the chain reinforce its flame-grilled and spicy branding and entice diners to spend a bit more. The Angriest Whopper announced recently follows 2015’s A.1. Halloween Whopper, which had a black bun. It also follows the Angry […]

McDonald’s Helps Kids Globally Get to the Olympics Opening Ceremony

McDonald’s Helps Kids Globally Get to the Olympics Opening Ceremony

McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled ‘McDonald’s Olympics Kids Program,’ revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games. To celebrate the […]

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