Burger King restaurants in Brazil launched a new integrated campaign to promote the new Big King sandwich. An online film, featuring five Big Mac fanatics from around the world, debuts on the brand’s YouTube channel. The film documents an unprecedented chance and challenge to some of the world’s biggest burger fans, to change allegiance from […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds_Melon_PeterSluszka_Hornet.mp4″ width=”600″ height=”360″] Hornet created this lovable campaign for McDonald’s with good friends Leo Burnett London to introduce the restaurant’s mischievous global mascots, the Happys, to the UK. The adverts follow the playful pair of boisterous boxes during their food-fueled adventures and show how they find the fun in every Happy Meal. The campaign […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts_60.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts-3.jpg”] Leo Burnett unveiled the launch of the new McDonald’s Favourites brand campaign – ‘Good Times’. The campaign celebrates the role the brand plays in customer’s lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good Times’ is about the little things that make your day easier. It’s […]
The new era of customization at McDonald’s has landed in San Francisco’s Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald’s has launched an expansion of its “Create Your Taste” concept to a new restaurant located at 441 Sutter Street. This is the first McDonald’s restaurant in Northern […]
McDonald’s has launched a wonderful new takeaway pack called ‘McBike’ for cyclists. The carrier allows riders to conveniently hang their purchased burger, drink and fries on the bicycle’s handlebar. The concept, created by agency Tribal Buenos Aires, Argentina, was first launched in Copenhagen–Denmark’s capital well known for its cycling culture–followed by Medellin, Columbia. The fast […]
Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings. The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger. Its Aka (“Red”) Samurai Chicken burgers go on sale on […]
On 18 June, Pizza Hut will debut its ‘Hot Dog Bites Pizza’ in 6,300 of its stores across the United States. The new item comprises 28 pigs-in-a-blanket, baked into the pizza crust, which customers can pull off and dip into French mustard. This move comes in an attempt to revive the chain’s sluggish sales since […]
Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK. The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese […]
Leo Burnett UK has created an offbeat 60-second spot to promote McDonald’s beef burger, and to clarify the misconception that the fast food chain’s patties are riddled not only with additives, but also artificial flavouring. The commercial initiates around a nine-and-a-quarter-year-old girl called ‘Laura’, who believes that the Golden Arches serves unhealthy beef patties. In […]
Fast becoming a local cult amongst students and young professionals, Filthy Cow offers a lively and somewhat surprising fast-casual brand experience, full of unapologetic cheeky innuendo, proudly serving obsessively made gourmet burgers and local craft beers – creating a unique destination for genuine burger lovers and fans of bovine bordellos. “Ever marvelled at the untapped […]