McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
The company that owns Burger King and Tim Hortons restaurant chains has announced that it is adding Popeyes Louisiana Kitchen to its roster. Restaurant Brands Inc. (RBI) reached an agreement with the Louisiana-style fried chicken chain Tuesday, adding a successful and highly-regarded food brand with strong customer loyalty. The move gives the company further reach […]
If you are still searching for ideas on what to get for your significant other on Valentine’s Day, look no further. KFC in New Zealand is introducing a new fried chicken bouquet that smells and tastes absolutely better than any flower out there. The fast-food chain is only releasing a limited number of bouquets that […]
Children have got their “kids meal,” but what about grown-ups? Shouldn’t they have their own meal too? Well for a limited time only Burger King in Israel is offering a meal deal that is only for people over 18. Available just on Valentine’s Day after 6pm, the meal consists of two Whoppers, a couple of beers […]
Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
In an age where our attention span has become short-lived, many find it increasingly difficult to focus on any single task over a specific period of time. KFC India recently used this to promote its new ‘Nashville Chicken’ and challenged the attention span of members of the public. ‘Tele-connect to Nashville’ is a hands-on experience […]