Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Mystery Provides Design Strategy for Swarovski’s Iconic Daniels Kristallwelten Restaurant Rebrand

Mystery Provides Design Strategy for Swarovski’s Iconic Daniels Kristallwelten Restaurant Rebrand

Daniels Kristallwelten has now officially reopened in glittering style and is an even more inviting, friendly and relaxing space. With separate smaller lounge zones to give the area more structure, yet keeping to the original concept of a single space – the principle behind the flowing forms of Snøhetta’s original architectural design – the unique […]

SlimFast UK and HeyHuman launch new ‘Works for Me’ TV campaign with Alexandra Burke

SlimFast UK and HeyHuman launch new ‘Works for Me’ TV campaign with Alexandra Burke

SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’. Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products […]

Hospitality Design Specialists DesignLSM Unveil New Brand for 39 Steps Coffee Haus

Hospitality Design Specialists DesignLSM Unveil New Brand for 39 Steps Coffee Haus

DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]

Thomson’s Coffee Roastery & Café to Open in Newly Developed Argyle Street Arches

Thomson’s Coffee Roastery & Café to Open in Newly Developed Argyle Street Arches

Thomson’s Coffee Roasters of Glasgow, a 176-year-old family business, has announced it will be opening a state of the art open plan roastery, café, bakery and training space in Glasgow’s famous Argyle Street Arches; promising a unique and immersive coffee experience. The new café will be open from end of February. The Argyle Street Arches […]

Greggs to Host Romantic Valentine’s Candlelit Dining Experience

Greggs to Host Romantic Valentine’s Candlelit Dining Experience

This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras […]

SmileyWorld Launches Pop Up Café Concept in Hong Kong

SmileyWorld Launches Pop Up Café Concept in Hong Kong

SmileyWorld continues its roll out of unique experiential activations for 2018, with the launch of a Smiley concept pop-up café in the middle of Hong Kong’s iconic Langham Place shopping centre in Mong Kok. The cafe concept, which recently launched at a VIP event full of industry leaders, included Smiley CEO Nicolas Loufrani, who was there to officially […]

Doritos and Mountain Dew Join Forces for an Epic Super Bowl Ad Starring Morgan Freeman and Peter Dinklage

Doritos and Mountain Dew Join Forces for an Epic Super Bowl Ad Starring Morgan Freeman and Peter Dinklage

 Doritos Blaze and Mountain Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on February 4. The teaser video features award-winning actors Morgan Freeman for Mountain Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company […]

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]