Ikon Sydney has launched its first campaign for Hort Innovation‘s Australian Avocados brand since winning the business earlier this year, following a competitive pitch. The new ‘Smash an Avo’ campaign is part of a complete brand refresh for Australian Avocados. Ikon’s integrated team delivered strategy, media, creative, brand identity, social and digital services to […]
Hovis has partnered with Paramount Pictures to create a Sherlock Gnomes experience serving toasted sandwiches. Brand experience agency Hot Pickle is delivering the 221b Bakery Street activation with over-sized toadstools, a large magnifying glass, street signs and a red telephone box that was used in the film. Hovis will be serving toasties made from its […]
Burger King has come up with some pretty crazy stunts in its time to drum up publicity in places where it doesn’t have many restaurants — for example, helping people in France to move house in order to be nearer a Burger King. Its latest campaign, in Romania, is perhaps the most ridiculous yet–it persuaded […]
Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels. The campaign, comprising TV, radio, social, print and DOOH, shows how just craving the Great Tastes of America range can transform Brits into their American alter […]
DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]
In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have […]
Family (and friends) have announced the launch of their latest brand creation, ‘Weed and Wonderful’ – an exciting range of innovative, seaweed-based products. Championed as ‘the food of the future’, just one teaspoon of seaweed has as much iodine as 12 mackerel, as much iron as 120g spinach and as much calcium as 60ml whole […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]
Charlie Bigham’s, creator of tasty dishes to pop in the oven, is encouraging consumers to step away from sub-standard microwaveable meals and leave behind forgettable takeaways with its first UK-wide outdoor campaign. The pre-prepared food brand – which saw retail sales grow by over 15% last year – is asking shoppers to question their next […]