Tesco marks the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, with the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an […]
Young’s Seafood Ltd. is revolutionising the frozen meals category with the launch of Simply Steam; a delicious, low fat, high protein meal that’s cooked in minutes. Created to attract a younger, health-conscious consumer, Simply Steam offers a complete fish meal that’s under 300 calories, containing no artificial ingredients and displays a full green traffic light […]
A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
Less is more. A cliché that is used all to often. But in today’s world of fast moving consumer goods, brands sacrifice quality for quantity. Honey is one such food type, often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
With the average East Anglian family wasting £810 of edible food per year, a pioneering campaign has been launched to help combat the issue of food waste in the region. Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy, a campaign that aims to take significant steps towards cutting food waste across both counties. The initial stage will run for two […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]
Breakfast brand Moma is staging a pop-up restaurant to showcase the versatility of oats. Dubbed “The Oat Cuisine Experience“, the pop-up will offer guests an oat-based, eight-course tasting menu for £4, with a menu featuring gluten-free and vegetarian dishes, as well as some vegan options. Food will include rosemary oat focaccia bread, beetroot and feta […]
Kentucky Fried Chicken (KFC) is bringing the sweet – and the heat – to its world famous fried chicken with its newest menu item, Hot Honey. Inspired by a trending flavour mash-up of golden honey blended with mild peppers, the new flavour adds an unexpectedly delicious burst of sweet honey with the spicy kick […]