In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have […]
Family (and friends) have announced the launch of their latest brand creation, ‘Weed and Wonderful’ – an exciting range of innovative, seaweed-based products. Championed as ‘the food of the future’, just one teaspoon of seaweed has as much iodine as 12 mackerel, as much iron as 120g spinach and as much calcium as 60ml whole […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]
Charlie Bigham’s, creator of tasty dishes to pop in the oven, is encouraging consumers to step away from sub-standard microwaveable meals and leave behind forgettable takeaways with its first UK-wide outdoor campaign. The pre-prepared food brand – which saw retail sales grow by over 15% last year – is asking shoppers to question their next […]
After 100 years of making bacon, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, a campaign done with Mcgarrybowen. Starting April 30, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, […]
How do you make kids friends with veggies? Tasty Colours, the first painting set made entirely out of vegetables, is coming up with a fresh answer. Developed by FCB Bucharest for Louis Bonduelle Foundation, the product is a first step into a kindergarten program aiming at making kids friends with veggies through play. The idea […]
We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign. Studies show that perfectionism among young people is on the rise and fear […]
Go ahead. “Give in to the bunny.” That’s the message and the tagline at the heart of a new ad campaign from FCB Chicago for Blue Bunny ice cream treats. Blue Bunny is a unit of Well Enterprises, the Le Mars, Iowa-based company that bills itself as the largest family-owned ice cream maker in the […]
McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off […]
Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]