YO! Sushi, the Japanese street food and sushi restaurant, has removed all labels from its High Street Kensington restaurant front, website and social media platforms to celebrate Pride in London and the LGBTQ+ community, in a campaign devised by Fortnight Collective. YO! has listened to its employees and recent research commissioned by Pride in London #PrideMatters which […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
Ballineen Fine Foods Ltd, which has been producing high quality Irish pork and beef products for the retail and food-service sectors for 25 years, has secured a listing for its Chip Shop Style Irish Sausages in Crispy Batter in over 300 Asda stores. The deal will further extend the product’s reach in the UK, which […]
A cheeky new digital campaign for Organic Valley is making sure you know about ghee, replacing the oils and butters online culinary influencers use with its new signature ghee – or clarified butter. Advertising agency Humanaut is launching the digital campaign to introduce Organic Valley’s Ghee. Because clarified butter is lactose-free, high in fat and […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]
Kallø, the natural food brand owned by Wessanen UK, has secured a major new listing for its new low-calorie snacking range Popped Snacks. Targeting food-to-go shoppers, the premium snacking range is set to be added to the chilled basket areas in 80 WHSmith stores from 26th July. The stores are located in high-traffic commuter zones […]
B&B Studio has refreshed the packaging for Pip & Nut, the UK’s fastest growing all-natural nut butter brand, created by the agency back in 2015. The new look rolls out across the range from this month, and uses bolder iconography and pops of colour to create greater product differentiation across a growing range of innovative […]