Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
Cornish cheddar cheese brand Davidstow has recently undergone an identity and packaging redesign with the help of strategic brand design agency, BrandOpus. For over 60 years Davidstow Cheddar has been made with exacting care in the Cornish village from which it takes its name. Using only local milk from a dedicated pool of West Country farms […]
The Collaborators have repositioned and redesigned The Reel Fish Co. as a challenger brand within the canned tuna category. With two standard varieties in both one can and three can formats, The Collaborators created an attention grabbing new brand identity and packaging design for Reel Fish, to reflect its mission to re-invigorate the tuna aisle. […]
Even though Burger King doesn’t traditionally serve doughnuts, this year, the fast food chain wants to get in on the action for National Doughnut Day. On Friday, June 1, they will be releasing what they’re calling the “Whopper Donut.” The creation isn’t sweet, though — it’s basically the classic Whopper burger with a hole cut […]
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]
Domino’s is now giving customers the chance to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. More than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses – places like dog parks, beaches and sports fields. Now, Domino’s is excited […]
Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes. Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride […]
Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist. The menu includes a feta and beetroot dip salad with a roast […]
Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]
Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]