Mystery Ltd. was approached by candy entrepreneurs, Anna and Josefin Nilsson to help them create the name, brand identity and packaging for a new brand of organic confectionery. Swedish sisters Anna and Josefin love to eat sweets! Living and studying in London, they started craving the pick and mix varieties of home. Their regular trips […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
The Black Farmer, the premium meat provider, has expanded his range of eggs with two new varieties, White and Protein Plus Eggs. To go alongside his Extra Rich Yolk Free Range Eggs, the White Egg variety is a nod to nostalgia, having been popular in the past. The Black Farmer is one of the first […]
Voicebox Creative, an established branding and packaging design agency, revealed its new packaging design for SeaPak Shrimp & Seafood Company, one of the US’ leading retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy […]
The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]
Mars Wrigley Confectionery U.S., makers of beloved treats including Dove, M&M’s, TWIX, SNICKERS, Skittles, Starburst, Altoids and Extra, announced plans to open the first ever chocolate and candy-inspired pop-up salon based in New York City, just in time for Valentine’s Week. The experience, set to debut February 13 through 14, will be based at 230 West 39th […]
If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half. Starting bright and early on Feb. […]
Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as anything Martha Stewart could cook up. That’s the premise of the fast-food chain’s 2018 regional Super Bowl campaign, via agency David&Goliath, in which its eponymous mascot battles the culinary queen in a rivalry […]
Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]