Kellogg’s has set up its cereal café concept in Dublin to launch its children’s sports camp. The brand took over Urchin Restaurant on St Stephen’s Green with the Gaelic Athletic Association’s All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty serving up breakfast to the public. The menu included Kellogg’s cereals topped with berries, […]
BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]
Parker Williams has created a striking new design and logo for Molto (part of Edita Industries), a range of pre-packed snacks. The design signalled a complete refresh of the brand to help it stand out in an increasingly crowded sector and appeal to a younger fun seeking urban consumer. Edita Industries is a leading FMCG […]
Kerry Foods is moving into the realms of chicken sausages for the first time ever, following extensive consumer insight. Sporting the same delicious home-cooked taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, Marketing Director for Meats at Kerry Foods, said: “At Richmond we’re all about […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Burger King restaurants are adding the sourdough bun to their iconic menu while launching a debate that could last for the ages. Starting March 29, Americans can enjoy new menu items on the new toasted sourdough bun; the Sourdough King and the Breakfast Sourdough King collection. Is the Sourdough King a burger or a […]
Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]