The highly anticipated summer campaign for Australian Lamb via The Monkeys Sydney has launched – singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb. Building on the long established ‘We Love Our Lamb’ brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, […]
19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, but rarely does it tackle […]
Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]
Plant-powered meal delivery service Allplants marks Veganuary with the launch of a 14-dish single serve range including four brand new, imaginative dishes to your door: Kimchi Grain Bowl, Polpette Orzo, Biryani Jewel and Keralan Sundown. Previously only available in double servings, customers can now order meals for one and choose from gluten-free, protein-packed or vitamin-rich […]
Birds Eye’s eponymous Captain is back in a new campaign for the brand’s fish fingers – and he has a new kind of vibe. The new TV ad, launching on January 8, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white […]
Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]
Hovis Ltd, the iconic 130-year-old well-loved British brand, has appointed Pablo as their lead creative agency. Having focused on baking the best possible product and communicating this via experiential and shopper marketing over the past two years, Hovis is looking to take a significant step forward in its marketing and communications activities and they have asked Pablo […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]