The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
The Kraft Heinz Company has partnered with the New York office of strategic brand and packaging design agency Bulletproof to refresh the packaging design for Oscar Mayer Hot Dogs to coincide with the exciting recipe changes to its entire line of products. The agency was appointed to the project in August 2016. With growing consumer […]
McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found. As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s. […]
On the back of its reality TV style advertising campaign in 2016, online food ordering platform, hungryhouse.co.uk has released a follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame”. The comedic content, directed by Wordley’s Hardey Speight, has been created as part of the brand’s CRM strategy and features Pride of […]
This summer, Pop-Tarts and Jolly Rancher are teaming up to debut the first-ever candy-inspired Pop-Tarts flavours, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon. “We know our fans love the variety of Pop-Tarts flavours they can get their hands on, and the classic fruity flavours are always among their favourites,” said Angela Gusse, director of marketing […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Menulog has launched its new creative campaign via Y&R Sydney, featuring Jeff Goldblum, finally answering questions around what Goldblum was filming in Sydney in April. The project sees the Hollywood superstar step into a new role as brand ambassador for Australia’s leading food delivery service, with a range of content designed to intrigue and interest […]
Ocean Branding has been tasked with their second rebrand of OMBAR chocolates, owned by Mood Foods. The first, in 2015, contributed to a 40% increase in year-on-year sales. Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
To celebrate how ‘every friendship has a twist,’ Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages […]