Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
Kellogg’s is putting a twist on the signature dishes of world-renowned chefs Thomas Keller and Daniel Boulud. For one night only, select guests experienced an exclusive six-course tasting menu of recipes recreated with cereal at Kellogg’s NYC. To entice diners and tempt their taste buds, Kellogg’s NYC brought together a team of professional chefs, some of whom recently […]
Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As […]
As a growing nation of foodies, Brits are no strangers to a gastropub, street food pop-ups and food festivals. And for those seeking something truly special, dinner at a Michelin-starred restaurant is bound to hit the spot. To help Brits discover great food on their doorstep, last minute cottage holiday hub Snaptrip.com has mapped out […]
Snickers and Gay Star News have launched a campaign to help LGBTI people ‘be who you are’. Gay Star Support, a new part of the Gay Star News site, will provide resources for anyone in the community who is struggling. It will tell stories of LGBTIs who have been through tough times and now want […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Vitamins help you stay strong and healthy. Without them, your body can’t work properly. You mainly get vitamins through your diet. But we all live life on the go and our diet is rarely perfect, so it can be hard to get everything you need. Get More has established itself as a leading brand in […]
Following recent rebrands of Kingsmill and Allinson’s, Allied Bakeries, is launching a new identity for Burgen, another key brand in their portfolio. BrandOpus has worked with Allied on all three rebrands and has helped Burgen to redesign their brand and packaging across its entire range. Burgen is relatively new to the bread aisle, having only […]