Family (and friends) have been helping Boston-based snack brand UnReal strengthen their brand impact on shelf and launch a whole new website, packed with positive messaging rallying against ‘corporate candy’. UnReal was the brainchild of two brothers, Nicky and Kris after their parents told them to go and find out why they had thrown away […]
Independent creative agency, RPM, revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]
California Prunes has launched a national campaign in the UK, designed to improve trade & consumer awareness of the valuable role that prunes can play in reducing fat and sugar content in a wide range of culinary applications. The Prune It initiative is fronted by a host of UK brand ambassadors including celebrity TV chef […]
Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
Ferrero Australia has launched its latest campaign which makes its new Tic Tac Berries flavour unmissable, visually, but also through scent. Implementing 25 giant scented Tic Tac boxes which emit the new Tic Tac Berries flavour. The aim is to entice shoppers on passing by to try the exciting new product. Working in Partnership with […]
Spare Fruit, a new sustainable snack brand, is tackling food waste head on by rescuing fruit from British farms and transforming it into healthy fruit crisps. It is celebrating its latest key listings in Planet Organic and Selfridges. Following in the footsteps of Toast Ale and Rubies in the Rubble that repurpose food waste and […]
To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter. Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter […]
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]
Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary. As part of the project The Space Creative also developed a new brand strategy. “Pulsin’s products deliver sustained, balanced energy throughout the day and contain […]