Pioneer in wholesome baking, Allinson’s, launches its new brand identity and pack design by award-winning agency BrandOpus. Increasing consumer desire for high-quality, wholesome and delicious bread products provided 124yr old bakery brand Allinson’s with an opportunity to elevate its credentials in order to attract the growing consumer base for whom its proposition is so appealing. […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
This Christmas, Mirum Hong Kong has invited Chinese-American fashion designer Vivienne Tam, to work with Ferrero Rocher on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. […]
The majority of Brits jump at the opportunity to try new cuisine when they go on holiday, TV chef and author Phil Vickery and MasterChef finalist Emma Spitzer both use their time on holiday to expand their culinary knowledge, drawing inspiration from local chefs cooking regional dishes. Dispelling the image of the reserved Brit, the […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Biggie’s Crack Toffee announced its best-seller product was recognized as the ideal holiday season candy treat. As recently featured on Oprah’s Favourite Things List of 2016 and as seen on the hit show The View, Biggies Crack Toffee is a unique toffee product unlike any other in the market due to its indescribable crackling thin […]
Air France will give Montreal residents the chance to have gastronomic menus signed by Joël Robuchon delivered to their home. At the head of the Servair Culinary Studio since 2009, the world’s most starred chef will offer a gastronomic menu comprising: Starter – Osetra caviar on a surprise aniseed-infused coral gelée Main dish – Duck […]
FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising the Autonomous Sensory Meridian Response (ASMR) sound design technique to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterised by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down […]
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
Americans spent about $1.4 billion on cheese snacks in 2016, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 doodles a second at its plant in Berwick, Pa., Wise turns out an estimated 15 million pounds of Cheez […]