Fresh Mexican grill, Mad Mex is serving up its annual Mad Mex Big Burrito Challenge, calling on brave amigos around the country to def’eat a one kilo burrito in one sitting. The five week campaign, running until 5 June, will be supported through PR via Tonic PR & Communications; a national radio partnership with Nova’s […]
New research from advertising agency Telegraph Hill highlights that celebrity chefs and restaurateurs don’t have it all their own way in the list of most influential UK foodies. Those appearing in the full top 50 list are ranked by the level of influence they have on changing the nation’s tastes and eating habits or starting […]
Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]
Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The desserts brand had become counterfeited by ‘me toos’ globally, having led the way in premium desserts. The simple current design no longer gave them the distinction on shelf they once enjoyed and, in a more competitive market, failed to convey […]
Last summer Nestlé appointed Taxi Studio following a three way pitch to re-affirm the POLO brand’s status as the iconic British mint. After generations of enjoyment, the POLO brand’s packaging was in need of some TLC to keep up with the times. The team at Taxi was brought in to help refresh the POLO brand identity […]
Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s. Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team […]
Brasilian restaurant chain Cabana has launched an eye-catching outdoor advertising campaign across Newcastle. Appearing across carriage cards on the Tyne and Wear Metro network including high impact sheets throughout Newcastle station, the adverts feature the slogan ‘Fancy a Brasilian?’ The ads by Transport Media will be supported by social media activity. Larger 6 sheet posters will be on […]
Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of one of America’s most-loved candy brands,Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish arrived in the USA in the late 1950’s as an import […]
Design agency & SMITH teamed up with Japanese restaurant YO! Sushi to refine their brand strategy and refresh their look and feel. “As soon as I interviewed Mike Lewis (the executive chef) on day one, I knew our idea had to be centred around authenticity. He told me his tales of searching the streets, homes […]
Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]