OXO is coming back to British TV screens with two heart-warmingly entertaining ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, famous for reflecting contemporary family life, the ads introduce a whole new family – mum, dad, three children and their beloved […]
Breakfast cereal brand Jordans reveals the new packaging design for its iconic Granola range. Hitting the shelves this month, the original British Granola manufacturer tasked award-winning branding consultancy Coley Porter Bell to develop the new look. Charged with bringing to life the brand’s proposition, Coley Porter Bell implemented its proprietary Visual Planning approach. Jordans wanted […]
Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]
Whether from a fish and chip shop, a restaurant or at home, the UK is being encouraged to increase the amount and variety of seafood and fish in their diet. Research by Seafish to mark the start of Seafood Week shows that while 85% of Britons eat fish, almost 40% of them only have it once every two […]
As the California Prune Board commences preparations to commemorate its 65th anniversary, the US prune industry has confirmed that this year’s crop represents an exceptional yield in terms of unsurpassed quality, boasting a premium larger fruit that is ultra-sweet, tasty and nutritious, resulting in the 2016 supply being compared to a ‘limited production fine wine’. […]
Launching on Old Compton Street in late October 2016, HIPCHIPS is setting out to reinvent the potato crisp and bring an entirely new eating concept to Soho. Freshly cooked and served straight to diners on a conveyor belt, HIPCHIPS pairs hand-made potato crisps with a diverse range of delicious savoury and sweet fresh dips. Creating […]
It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]
Built on the belief that truly satisfying food is the product of passion—for the ingredients, for how it’s made, and for those with whom you share it—Progresso has held a place in American hearts and kitchens for over a century. Launching this soup season, Progresso teamed up with Hornall Anderson to redesign their brand and […]
Director King Voon has cooked up something delicious for Indomie Real Meats in this latest film from Seven Sunday Films. Featuring some sumptuous table top photography the film is the story of the products formation as we follow ingredients coming together to form a delicious beef Rendang, and in doing so, accomplish the difficult task […]
People think they need to travel thousands of miles for an authentic Italian meal, but the secret is just as much about how you eat, as what you eat. In 2016, Bertolli is encouraging Americans to “Mangia” – in other words – eat like Italians do – especially during National Pasta Month this October in […]