Jordans Reclaims the Soul of Granola with New Positioning and Design

Jordans Reclaims the Soul of Granola with New Positioning and Design

Breakfast cereal brand Jordans reveals the new packaging design for its iconic Granola range. Hitting the shelves this month, the original British Granola manufacturer tasked award-winning branding consultancy Coley Porter Bell to develop the new look. Charged with bringing to life the brand’s proposition, Coley Porter Bell implemented its proprietary Visual Planning approach. Jordans wanted […]

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

California Prune Announce Exceptional Yield in 2016’s Crops

California Prune Announce Exceptional Yield in 2016’s Crops

As the California Prune Board commences preparations to commemorate its 65th anniversary, the US prune industry has confirmed that this year’s crop represents an exceptional yield in terms of unsurpassed quality, boasting a premium larger fruit that is ultra-sweet, tasty and nutritious, resulting in the 2016 supply being compared to a ‘limited production fine wine’. […]

New Crisp and Dip Concept Comes to Soho in London

New Crisp and Dip Concept Comes to Soho in London

Launching on Old Compton Street in late October 2016, HIPCHIPS is setting out to reinvent the potato crisp and bring an entirely new eating concept to Soho. Freshly cooked and served straight to diners on a conveyor belt, HIPCHIPS pairs hand-made potato crisps with a diverse range of delicious savoury and sweet fresh dips. Creating […]

AnalogFolk Rebrands Sainsbury’s Vegan Cheese as ‘Gary’ after Customer’s Facebook Rant

AnalogFolk Rebrands Sainsbury’s Vegan Cheese as ‘Gary’ after Customer’s Facebook Rant

It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]

Seven Sunday Films and Mullen Lowe Jakarta Serve up a Tasty Treat for Indomie Real Meats

Seven Sunday Films and Mullen Lowe Jakarta Serve up a Tasty Treat for Indomie Real Meats

Director King Voon has cooked up something delicious for Indomie Real Meats in this latest film from Seven Sunday Films. Featuring some sumptuous table top photography the film is the story of the products formation as we follow ingredients coming together to form a delicious beef Rendang, and in doing so, accomplish the difficult task […]

Design Bridge Upgrades Cacao Barry’s Packaging

Design Bridge Upgrades Cacao Barry’s Packaging

With 170 years of experience, Cacao Barry expertly produces one of the finest-grade chocolate for the restaurant and confectionery industries. The company source cocoa from selected countries and plantations around the globe to ensure that each of its chocolate flavours has a distinctive taste profile. To preserve the flavour and quality of its premium chocolate, […]