Mondelez India Foods recently launched a new TVC for its latest renovation – ‘The extra caramelly Cadbury 5Star‘, starring its iconic brand ambassadors, Ramesh and Suresh. Showcasing the idea ‘Jo Khaaye Extra Kho Jaaye’ (Whoever eats it gets extra lost), the new TVC by Ogilvy & Mather India has given the iconic duo – Ramesh […]
Many people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Cadbury Celebrations launched its new ad campaign ‘Iss baar jamke manayenge’ (This time celebrate wholeheartedly) in India, which was conceptualised and created by creative agency Contract Advertising. The agency’s new film (above in Hindi) for Cadbury Celebrations aims to bring to life the joy of togetherness, a feeling that gets heightened during festivities. Cadbury Celebrations, the […]
Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
Following on from 2015’s successful limited edition Halloween Jaffa Cake packs, McVitie’s Cakes has launched a more extensive range of spookily themed cake bars designed by Springetts. “This year the designs have gone a step further and all five packs feature plasticine modelled characters,” says Springetts design director, Lou Elms. “These scary fruit bats, penguin […]
The California Prune Board, whose responsibilities include the marketing of the world’s most sought after prunes, has been shortlisted as one of three finalists in two categories in the prestigious Polish Public Relations Consultancies Association ‘Golden Clips’ PR Awards. The final of the awards, dubbed the Polish PR industry’s equivalent of the Oscars, take place […]
Cocoa Plus is a high protein luxury chocolate brand, the first of its kind in the UK. They pride themselves on their selective and natural ingredients, with reduced sugar, high fibre content and 10 grams of protein in every bar. The start-up chocolatiers have recently branched out by creating a new flavour range of more compact 40 […]
Global brand design agency jones knowles ritchie (jkr) has developed a brand and visual identity for Booma, a new dining concept launching in Brixton this month which pairs Indian food with craft beer. jkr was approached by the Booma founders earlier in 2016 with just a name and a concept, and has developed all design assets […]