Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years. The £1.8m campaign, set to air on October 31, introduces the brand’s new tagline ‘Sticky But Worth It’. The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with […]
Could it be that so many slasher flicks could’ve been solved with a chocolate candy? This Halloween advertisement from Kit Kat shows us just that, as a girl being chased through a forest by a chainsaw-wielding maniac depends on the chocolate to save her life. The ad, which will run on the cable channel Comedy […]
The Palace of Westminster played host to a joyful event on 27th October as for the first time in its thousand year history MPs, artisan producers, sponsors and businesses all gathered to celebrate the growth of one of Britain’s most loved events – the World’s Original Marmalade Awards & Festival. The Hon Alexander Downer, Australian […]
J. Walter Thompson London has launched a series of tactical press ads for Oxo. Each ad features a ghoulishly spooky recipe that will turn family favourite dishes into Halloween-themed treats for the family to enjoy (in between scoffing sweets and chocolate). With dishes on offer such as Dragon’s Fire Pumpkin Soup, Newt Stew and Spicy […]
The Sweet Shop’s director Ornette Spenceley has partnered with AMV BBDO to create a playful, unpredictable and visually remarkable film for Sainsbury’s. Entitled ‘Scream’, the spot unearths the joy of a night at home with family and friends, complete with ghoulish costumes, accessories and food made to look like dismembered body parts – all courtesy of […]
‘Made of Incredible Stuff’ is the new brand positioning created by SHEDcsc for Vesco Foods’ Super Nature range of snap frozen meals and lunches. It refers to the super food ingredients that are used to create their delicious healthy recipes, and it promotes a positive, healthy image that’s based on substance as opposed to the […]
Baxters has launched a range of Deli Toppers, designed by Springetts Brand Design Consultants. Inspired by the street food revolution, Deli Toppers is a versatile range of pickle-style toppings to add to your favourite dishes. The range of six products has been created to appeal to a new set of younger foodies and get them […]
Oreo fans have voted in their thousands to decide that ‘Brownie Batter’ will be the next flavour to join the Oreo flavours range. Delectable Brownie Batter is the perfect addition to the flavours range with its smooth chocolatey centre; it’s the ultimate cookie for chocolate lovers! The vote which was open to the public this […]
Brand Design Agency BrandOpus has released its list of five commandments one should follow while branding for confectionery brands: Source: BrandOpus
Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the brand was bought by Colian Holding SA in March 2016. The campaign has launched on social media and the press campaign will commence on 25th October 2016. In a world where everything is moving so fast, there is often no […]