Morrisons and Publicis London have launched their first spate of Christmas ads to promote the supermarket’s premium own brand ‘best’ range. The luxury tabletop spots, directed by Yann Secouet, focus on the quality ingredients and visually stunning outcome of the best range. Separate commercials showcasing the Best range British beef brisket and beef dripping roast […]
The world of produce presents a unique branding challenge: filled with largely regional or unbranded entities, only a few noteworthy or known brands successfully rise above the commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by cultivating a robust, international network of independent growers, while remaining a family owned company with more than […]
Sainsbury’s has unveiled a joyful new Christmas advertising campaign, which highlights the importance of sharing the gift of time with family and friends this Christmas. The Christmas musical style ad by AMV BBDO, has been created and produced in the UK using state of the art stop frame animation techniques, and the full length 3”20 […]
The latest Weis campaign via agency Clemenger BBDO, Brisbane features a fresh summer track that was played on whole fruit – wired for sound. Weis Juicy Cuts drew on the musical talents of DJ/Producers, YesYou to compose the track – who then performed it live on the fresh fruit that goes into Weis bars. The […]
Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. With the series, “Spread the Happy,” Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for […]
Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening Doors’, marks the first time the high street food chain […]
Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas with the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s […]
Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the […]