Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell. Charged with increasing stand-out and helping consumers engage with the brand better, […]
Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]
Grey London has released their first campaign for iconic British brand Birds Eye, and the first for its peas range in five years. Cinematic and emotive, the premise is simple: to highlight the amount of love and care that goes into growing every single little pea. The launch of this film forms part of Birds […]
Creative agency Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team […]
In partnership with Toys for Tots and treat-maker extraordinaire Misterkrisp (aka Jessica Siskin), Kellogg’s Rice Krispies is encouraging families to embrace this season of giving with the Rice Krispies “Treats 4 Toys” program. For every Rice Krispies treat they make and share using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help […]
A special Christmas range of sandwiches from URBAN eat has hits shelves on November 7. The new range of six limited edition tasty treats include Piggies Under Blankets sub roll, Boxing Day Brunch Panini, Brie and Cranberry Wrap, and a Turkey Feast sandwich, which comes in innovative ‘Santa’s Grotto’ packaging to catch customers attention. Isla […]
One of the leading UK cake decorating and sugarcraft supplier, Sugar Shack announced the launch of its first 24-hour Black Friday sale on Friday 25th November 2016, followed by a two day weekend sale from 26th – 27th November 2016, and finally a Cyber Monday sale on 28th November 2016. Black Friday sale – 25th […]
On November 16, beloved London restaurant wagamama opens its first New York location at 210 Fifth Avenue at 26th Street, bordering the bustling NoMad and Flatiron neighbourhoods. A menu of Asian food inspired by the flavours of Japan includes bold donburi and teppanyaki, soul-satisfying ramen, colourful curries, gyoza and steamed buns. All dishes are prepared […]
Subway has introduced its first ever seasonal sub, the Festive Feast, with an ad centering on the sub as a pick-me after remembering the social missteps at a recent holiday work party. The meaty sandwich, packaged with turkey breast, pork sausage, bacon, cranberry sauce and a choice of salad is the brand’s attempt at adapting […]
Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener. With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny […]