J. Walter Thompson London has created a number of four-finger KitKat-based brain teasers that will appear nestled neatly amongst the existing problems in the puzzles section of the Daily Mirror on Tuesdays in the coming weeks. They are designed to give people who enjoy puzzling a fun little break. Credits: Creative Agency: J. Walter Thompson London […]
The New York Bakery (NYB) company is launching a new Cheese Bagel, with a multi-media campaign created by Now. “Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese.” said NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off […]
Porridge brand Quaker Oats, is launching a new TV campaign to support the introduction of its Super Goodness range. Airing for the first time on 19 September and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range. The 20 second commercial opens with an image of Quaker Oats […]
Doritos’ bold flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To […]
Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of new packaging designs for its Simply Breaded and Harry Ramsden’s ranges. The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding […]
Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods […]
Snickers, one of the most sold chocolates in the world, joins the soccer idol, Neymar Jr., for one of the brand largest activations in 2016. Starting from the social media, the action reiterates its global concept “you’re not you when you’re hungry” and shows how even one of the greatest athletes in the world can […]
Nissin Foods, the inventor of instant ramen, announced a significant recipe change for its iconic Cup Noodles brand in the US. For the first time in its recent history, the beloved noodle brand is taking a step forward in improving its nutritional makeup by reducing sodium, removing added MSG and removing artificial flavours. Celebrating the […]
IT’SUGAR, the sweet experiential candy retailer, revealed its most frightening Halloween campaign yet: One Scary Election. As the 2016 US Presidential election heats up and continues to spook America, IT’SUGAR retail locations nationwide will be getting into the Halloween spirit to celebrate the “candy-dates.” Along with not-to-be-missed window displays at IT’SUGAR stores, One Scary Election […]
Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]