Chocolate brand Milka has revealed its new global brand platform – Tenderness is inside, which launches today with a pan-European campaign. In March 2015 Mondelez International appointed Wieden+Kennedy Amsterdam as global creative lead for Milka’s advertising. Milka continues to be an iconic brand, and W+K were brought in to raise that bar even higher. Following a decision […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in […]
Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. The ad for Weetabix Protein by Bartle Bogle Hegarty shows a young boy in an arm wrestle with his father across the breakfast table. As the camera turns to each of them they are still holding the […]
GODIVA Chocolatier is kicking off its 90th Anniversary with the launch of a new limited edition collection that celebrates the brand’s roots while crafting the future. The collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation. Featuring eight of GODIVA’s most iconic chocolates – one for each decade since […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with […]
The UK’s fastest growing mint brand is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation. This latest promotion burst, follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester. Live since 14th March, this month […]
They say it always tastes better when you make it yourself – but at the same time, there’s nothing like the consistency that comes from a trusted brand. Heinz is offering to make it so that one ketchup fan does not have to choose between these two apparently irreconcilable priorities, by offering a bespoke bottle […]
The search is on for the next great peanut – M&M’S Peanut that is. In honour of their 75th anniversary, M&M’s is empowering fans to choose the brand’s newest peanut–flavoured addition to its iconic line-up in a nationwide “Flavour Vote.” M&M’s Peanut – which became an instant classic when it was first introduced in 1954 […]
Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the […]