Brass Agency took home gold at the prestigious 18th International Food and Beverage Creative Excellence (FAB) Awards on May 26; winning the top prize in the category of ‘Effectiveness in Sales Promotion’. The shopper marketing arm of the integrated marketing agency won the accolade for their Meet the Minions with Soreen multi-channel promotional campaign. Brass negotiated […]
Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere. The advert shows the escalation of events that leads to a group of friends getting together […]
Patisserie Valerie have launched an exciting new competition to allow customers to invent a gateau design using a fun and interactive micro-site. The winning designer will not only get their gateau made into a real Patisserie Valerie cake which will be sold on www.patisserie-valerie.co.uk, but they will also win a short break to Paris for […]
Hoar Cross Hall Spa and Resort will host its first-ever Father’s Day lunch on Sunday, 19th of June 2016. Families can enjoy Sally Bee’s specially created set 3-course lunch menu. The event kick starts Hoar Cross Hall’s ‘Summer of Fun’ with further activities to be announced over the next few months. For the first time […]
Fresh from revealing its contemporary new packaging Spice Drops, the unique range of concentrated extracts of herbs and spices is adding two new citrus varieties to the collection – Orange Spice Drops and Lemon Spice Drops. Both are made from fresh fruits grown and pressed in India and have been developed in response to demand […]
Singapore’s largest supermarket chain, NTUC FairPrice, has launched its latest campaign to introduce its new brand tagline – ‘Here to make lives better’. Working with TBWA\Singapore, the co-operative of the National Trades Union Congress (NTUC) aims to convey its social mission of improving the lives of its customers, employees, and the overall community. The new […]
Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]
Rice giants Tilda are launching a new range of Pulses & Rice in ready to heat nutritious single serve pouches, capitalising on the growing pulses market and demand for healthy and convenient meal solutions. Available from June, each of the five strong pouch range combines healthy on-trend pulses with Basmati rice and other delicious wholesome ingredients inspired by […]