Grey London Focus on the Crowd for Häagen-Dazs’ Wimbledon Tie-up

Grey London Focus on the Crowd for Häagen-Dazs’ Wimbledon Tie-up

To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand  known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]

Kellogg’s Opens First-Ever Permanent Cafe In New York

Kellogg’s Opens First-Ever Permanent Cafe In New York

The heart of New York City is the new home of cereal innovation and delicious experimentation. On July 4, Kellogg’s is opening the doors to Kellogg’s NYC, its first-ever permanent café, located at 1600 Broadway (between W 48th and 49th Street). The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served with a side of fun. Kellogg’s NYC will be a destination that […]

Introducing Nature Valley Protein – The Official Snack Bar of UK Tennis

Introducing Nature Valley Protein – The Official Snack Bar of UK Tennis

Nature Valley is set to accelerate further growth within the Healthier Biscuits category as it introduces a new and improved Protein bar range. The snack bar brand is also announcing its partnership with the Lawn Tennis Association (LTA) as the official snack bar of British Tennis. Available to convenience retailers in 85p PMP (RRP) and non-PMP […]

Pasta Specialists from Turin, Savurè are Set to Launch in Shoreditch

Pasta Specialists from Turin, Savurè are Set to Launch in Shoreditch

Savurè, the authentic Italian pasta restaurant & shop from Turin, Italy will be opening their first London restaurant in Shoreditch this summer. Following the success of their Pastificio con Cucina shop in Turin, Savuré freshly prepares hand made pasta daily to eat in, take away or cook at home. At the heart of Savurè will […]

Häagen-Dazs Serves Up A New Partnership With Wimbledon

Häagen-Dazs Serves Up A New Partnership With Wimbledon

Häagen-Dazs is delighted to announce that it has joined the line-up of prestigious Wimbledon partners to become the official ice cream of The Championships. The brand has secured a five-year partnership deal, beginning in July 2016, to become the certified ice cream of the world famous sports event. Building on the momentum and premium heritage […]

Instagram’s Most Popular Food Accounts are Fleeing to Snapchat

Instagram’s Most Popular Food Accounts are Fleeing to Snapchat

Instagram‘s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is […]

Tipping Turn Ons (and Offs)

Tipping Turn Ons (and Offs)

Money conscious Brits are willing to pay for a nice smile, a new survey of restaurant tipping habits has revealed. The poll of 1,000 diners by money saving site Voucherbox.co.uk, found while we are generally willing to pay for good service, one fifth of us will also tip big if we find the waiter or […]

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman—28-year-old wingsuit BASE jumper Ellen Brennan to do the world’s fastest Dunkin’ run for its brand new #WTFast campaign. Wearing Dunkin’ colours and a custom-built wingsuit equipped with a Velcro sleeve, Brennan jumped off Aiguille de Varan, a mountaintop 8,346 feet high above the action-sports mecca […]