Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]
Cadbury’s top marketer Matthew Williams has departed after 15 years at the business. There’s no new news on whether he has a job to go to, while an announcement on his replacement at Cadbury owner Mondelez International is expected in the coming days. A Cadbury spokesperson said: “We are sad to say goodbye to Matthew […]
Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
Customers who order takeaway food using Just Eat could soon find their food being delivered by robots following the launch of a ground-breaking trial. The company, the world’s leading digital marketplace for takeaway food delivery, has partnered with Starship Technologies to trial self-driving delivery robots on the streets of London. Just Eat and Starship Technologies’ testing […]
Caulder Moore has designed a new retail environment and in-store communication for Smashburger to launch the US brand to the UK market for the first time. The first UK restaurant opened in Milton Keynes, with Brighton to follow in August 2016, and plans to open 35 sites over the next few years. Rick Shaden and […]
Following the success of Loco’s stop-frame animation films for Wagamama’s take-out and delivery services, Loco won the pitch to make a series of films promoting the chain’s Heathrow airport location on the new, enormous digital screen at Terminal 5. The breakfast, lunch and dinner themed films will be displayed to coincide with the time of […]
Mini Babybel – the individually portioned, rich and creamy, red-wax-wrapped cheese – is saving lunchtime by giving away 10,000 free custom lunch-boxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to rescue their lunch from bland and boring with a custom designed […]
Kellogg’s Bran Flakes is to return to TV with an inspirational campaign created by Leo Burnett London, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. The spot, ‘The Art of Bran Flakes’, which broke on Monday July 4th and marks a new strategy for the brand by focusing on flavour. It […]
Artisan snack brand Burts Potato Chips has developed two new flavours of its premium potato crisps. New Levi Roots Caribbean coconut curry groove cut crisps join Burts’ existing Levi Roots reggae reggae groove cut crisps and will offer consumers another opportunity to enjoy the unique partnership between the two brands. The total Levi Roots product […]