BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]
Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle. Finger Music was enlisted to re-create the famous song for a new series of ads, directed by Olly Williams at Another Film Company. The original 1980’s […]
United Biscuits has announced a brand new advert for its biscuit range, Go Ahead! Directed by Blink Production’s The Bobbsey Twins From Homicide and featuring hit music from Jason Derulo, the 30 second ad will support the brand’s relaunch, encouraging consumers to make smart snacking choices through its ‘Snack Smart’ proposition. Using GIF-related humour to bring […]
Walkers have seized on Leicester City’s unexpected football victory on May 2 with tactical ads in print and social media. The crisps brand took out a full-page ad in The Sun in the UK, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with “L.C.F.C” tattooed across his chest […]
Fresh Mexican grill, Mad Mex is serving up its annual Mad Mex Big Burrito Challenge, calling on brave amigos around the country to def’eat a one kilo burrito in one sitting. The five week campaign, running until 5 June, will be supported through PR via Tonic PR & Communications; a national radio partnership with Nova’s […]
New research from advertising agency Telegraph Hill highlights that celebrity chefs and restaurateurs don’t have it all their own way in the list of most influential UK foodies. Those appearing in the full top 50 list are ranked by the level of influence they have on changing the nation’s tastes and eating habits or starting […]
Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]