Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]
hungryhouse.co.uk has become the first online food ordering platform in the UK to be fully integrated with the UK’s leading cashback site Quidco, enabled by mobile commerce startup Button Technology. The online food ordering platform will now be featured on Quidco, showing the option to link directly through to hungryhouse with the touch of a […]
Skippy peanut butter is Americas’ number one choice for peanut butter enthusiasts, fanatics, fans and families. And now, it is ready to take the UK by storm to show peanut butter lovers what they’ve been missing. In 1933, Joseph Rosenfield had the idea to change the formula for peanut butter. He was tired of boring old peanut […]
Launched over the weekend, a new above-the-line campaign from Havas London captures the excitement of a Birds Eye dinner through the eyes of a small boy, as he rushes back to his kitchen from school. Beginning at his classroom desk, to his final arrival at the dinner table, our fish finger fanatic hurriedly takes us […]
Essentra, a leading global supplier of food and premium beverages packaging is set to present its broad packaging offering at the Dairy Innovation Summit in Amsterdam on 13-14 April. Essentra will showcase its double-fold and block bottom paper sacks which can be tailored for a wide range of products from milk powder to bulk dry […]
Contagious, in partnership with Lapiz, released a special report examining what the mainstreaming of previously two niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement […]
Scotland’s biggest food exporter Walkers Shortbread have unveiled a new limited edition carton design in commemoration of Queen Elizabeth II’s 90th birthday, which falls on the 21st April. With its striking royal blue design, the ‘Special Edition’ design represents a far departure from the traditional tartan carton that has been the calling card of Walkers […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is continuing to support convenience retailers with the introduction of a new range of 300ml Tubs across its best-selling flavours. Following hot on the heels of the brand’s Stick Bars launch, Häagen-Dazs is set to lead the luxury ice cream segment and add value to […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]