Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts and promotions. It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event. Users of the […]
Grey London has unveiled its first work since being named lead creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits – Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish – inspired […]
The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK. Featuring in over 80 Bestway and Dhamecha depots throughout August, the dynamic football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two […]
Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]
If you’re a bloke and you get the urge to sing along to a power ballad in public just go with it, McCoy’s says. The UK’s leading crisp brand is urging men to break the traditional ‘man rules’ and unleash their true selves as part of a new campaign. McCoy’s new “Go bold” campaign, created […]
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]
The company behind New York’s Morris Food Truck has undergone a rebrand to create a platform for growth that will allow it to spin out new brand ventures. Founded in 2011 the New York-based grilled cheese truck has worked with design and branding agency Pearlfisher to establish Morris – the name of founder Mike Jacober’s […]
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]
Müller yogurt is calling for time-starved moms to treat themselves to a moment – and a snack – all their own with new dessert inspired flavours. New Müller Dessert Inspired yogurt varieties feature creamy, signature Müller yogurt on top of a layer of fruit or caramel sauce and are served with scrumptious crunchy goodies on the […]