Fortnum & Mason has rolled out its 2015 Christmas packaging designed by Design Bridge and illustrator Kristjana Williams. The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of […]
On July 23, Oscar Mayer introduced the newest addition to its iconic Wienermobile fleet with the creation of the Wiener Rover, an all-terrain hot dog on heavy-duty wheels that delivers hot dogs to fans across the US. Now, just in time for the holidays, the folks at Oscar Mayer unveiled the Mini Wiener Rover – […]
Saatchi & Saatchi London and Richmond Sausages launch a UK-wide ‘Sausages & Chip’ campaign, helping to fuel family bonds. Continuing Richmond’s signature family focus, the brand’s positioning centres on the extreme lengths that parents will go to, to bond with their children and draws on the emotional ties between children and their prized toys. With […]
Premium crisps brand Tyrrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK’s fastest-growing crisp brand. To date the brand has focused its marketing efforts on PR and what the company’s chief executive has referred to as “packvertising”. But now, […]
Premier Foods has partnered with one of the most famous faces in baking after agreeing terms with The Great British Bake Off judge, Paul Hollywood, to create a range of home baking mixes. The line will include mixes for a plait loaf, Belgian chocolate brownies, cheese and rosemary scones, coconut and raisin flapjacks and a […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of […]
Krispy Kreme Australia, makers of delicious and aesthetically pleasing ergonomically designed doughnuts, has launched a new ecommerce store via Digital Arts Network Sydney, on the interwebs to let customers buy actual real Krispy Kreme doughnuts. The site was awarded Best eCommerce Website by ADMA at the AC&E awards last month for creative and effectiveness in […]
General Mills made headlines this summer when it announced it would begin removing all artificial flavours and colours from its cereal products. The company, which is one of the world’s largest food producers and distributors, called the move “a big commitment for Big G cereal.” It was just the latest step in responding to growing […]
Experts in world foods, Santa Maria, is launching quick and easy Pulled Pork and Pulled Chicken dinner kits into Morrisons from late November with an RRP of £3.99. The kits are a first to market and slash pulled meat home cooking times to just 90 minutes or less compared with a typical four hour slow-roast. […]