Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]
Dolmio has launched its brand new ad spot “The Meeting”, which aims to show how its great tasting Italian inspired cooking sauces and meal-kits can be the spark that brings families together. In the new 30 and 10 second ads, the ever popular Dolmio family are joined for the first time ever by all new […]
As National Pizza Days kicks off across the pond in the United States on February 9th, it seems that around the world consumers may be looking to treat themselves to a less conventional slice of the American favourite. Indeed, new research from Mintel finds that following consumer demand, the number of pizzas launched globally with a […]
Rustlers has appointed Droga5 London as its creative agency of record. The agency will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland. Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing […]
To introduce its new, naturally delicious cream cheese, Arla is inviting the city of Philadelphia to celebrate National Bagel Day with a Simply Better spread. Arla Cream Cheese is free from artificial flavours, preservatives, thickeners and stabilisers and made with milk that is free of added hormones. Since great cream cheese deserves great bagels, Arla is […]
Super Bowl 50 kicked off on February 7 and, for Americans, no sports event is bigger in size or scope. Players on the field are busy preparing for the big day, but off the field, fans are turning to their phones and apps to best plan for the Super Bowl experience. To determine which apps are […]
It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last “Crash the Super Bowl” contest among the most memorable. After amassing the most fan votes on www.doritos.com, Los Angeles native Jacob Chase, the creator of the instant classic “Doritos […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
Soup pioneer New Covent Garden Soup is introducing a limited edition Thai Style Broccoli and Ginger variety with Valentine’s Day in mind. Made with a delicious mix of well documented aphrodisiac ingredients and Thai spices, the soup is perfect for consumers seeking to celebrate the most romantic of months. The limited edition aims to help […]
Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]