The real food movement isn’t going anywhere as 57 percent of people have reported searching for foods made with simple, real ingredients. Honey—a natural sweetener often used for tea, baking and on toast—is pure and simply harvested from honeycombs with no added ingredients or preservatives. With more than 300 varietals of honey in the United […]
As autumn draws in, many will be turning to comfort food to overcome the cold outside, but it seems fewer Brits have a hunger for cheese on toast. Indeed, new research from Mintel reveals that over the past two years there has been a 7 percentage point drop in the share of cheese buyers enjoying […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell by Mr Kipling in half. The line reads ‘Trick or treating is better with cake.’ David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween.” The ad builds on the “Life is better with […]
In what promises to be an entertainment experience unlike anything you’ve ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most […]
We’ve obtained some rare footage of The Oreo Laboratorium’s first incredible nomster. Unpeel your eyes! #OreoLab Une vidéo publiée par OREO (@oreo) le Oct. 10, 2014 at 2:22 PDT With Halloween just around the corner, Oreo and creative agency 360i are manufacturing a line of adorable tiny monsters, called ‘Nomsters’, in the cookie brand’s spooky ‘Oreo […]
Doves Farm, onne of UK’s leading specialist miller, is introducing an even more contemporary design to its core range of organic flour which will give it a stronger presence on the retail shelf whilst remaining true to the artisan nature of the brand. The redesign maintains the colour coding of the old packs but now […]
October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week by the Tokyo Metropolitan Government (TMG). A savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate […]
UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures […]