Chobani Takes Aim at Other Light Greek Yogurts in New Push

Chobani Takes Aim at Other Light Greek Yogurts in New Push

Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]

West Cornwall Pasty Co Reaps Rewards of Repositioning 

West Cornwall Pasty Co Reaps Rewards of Repositioning 

West Cornwall Pasty Co Ltd, the UK’s largest pasty operator has announced impressive results following phase one of a dynamic repositioning period. The brand has become known for its multi award winning, handmade PGI status Cornish pasties and burgeoning own brand coffee label – St Just. Turnover for West Cornwall Pasty Co Ltd in the […]

Doritos Reveal Finalists for the Last Installment of ‘Crash the Super Bowl’

Doritos Reveal Finalists for the Last Installment of ‘Crash the Super Bowl’

There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it.  After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]

Moma Launches Campaign For Gluten Free Porridge

Moma Launches Campaign For Gluten Free Porridge

Moma, the instant porridge brand, has launched a campaign for its gluten free offering. The work has been created by Aesop Agency and shows the energy the breakfast gives to people. The three executions show a rocket firing out of a pot of porridge, a superhero with a spoon and one that erupts with the word […]

Lurpak Urges the UK to #TakeOnChristmas with New Online Push

Lurpak Urges the UK to #TakeOnChristmas with New Online Push

Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]

Direct Line Insurance Offers Free Turkey Protection For Christmas

Direct Line Insurance Offers Free Turkey Protection For Christmas

Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]