Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]
‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their […]
VML has been appointed as Kellogg’s Asia Pacific regional marketing technology partner, following Kellogg’s competitive multi-agency pitch. VML will expand its current Kellogg relationship beyond Australia and North America to now additionally cover technology across the entire Asia Pacific region plus South Africa for digital and social campaigns. The pitch was led by VML Australia […]
Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]
Brand participation agency 31ST:SECOND, have partnered with Arnott’s for Christmas to develop an in-store campaign that will excite shoppers and encourage them to choose Arnott’s for their entertaining needs this festive season. Recognising Christmas as a key snacking occasion and the season for sharing, 31ST:SECOND have worked with Arnott’s to bring to life a strong […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
The Curry Club recently created a survey that discovered curry enthusiasts spend an average of £30,000 on curry in a lifetime, but what about curry fans who don’t have time to cook this delicious dish at home? Sanjay Sood-Smith and Thomas Cropper created Tuk In for people on the move, finally, tasty curry in a […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]
Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]