Lucky Charms’ latest marketing stunt sees the cereal maker leveraging its iconic, rainbow-colored marshmallows. The brand has created marshmallow-only boxes of its cereal, but there’s a catch – there’s only 10 of them. Fans who want one have to share a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or […]
These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, […]
Tilda, the dry rice and Basmati rice brand, is continuing to fuel the trend for rice consumption through the launch of new Limited Edition Firecracker Steamed Basmati Rice. Tapping into the growing trend for flavoursome, hot and spicy foods, Tilda has taken inspiration from East Asia. Firecracker, the first and only hot and spicy rice […]
The surefire recipe for an un-boolievable Halloween? It’s certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo’s Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season. To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the […]
The UK’s favourite pickled veg brand Haywards is set to cause a real stir in the pickled veg aisle as it reveals its punchy new brand identity and packaging design by Bulletproof. The design agency was appointed by brand owner Mizkan Euro following a three-way creative pitch back in July 2014. Bulletproof comments: “We wanted […]
Premier Foods wanted to launch a new Cadbury cake bites product. Robot Food already had a strong track record creating branding and packaging for Cadbury cakes, and helped to design a bold, boisterous brand in Amaze Bites with instant bite appeal. An enticing combination of joy and sharing, the double-blended bites of brownie cake are […]
Mars Chocolate North America announced a lineup of new products that will hit store shelves in the coming months, including SNICKERS Crisper and goodnessknows snack squares. These innovations will join newcomers COMBOS Baked Snacks Chocolate Fudge Pretzel, DOVE Chocolate Fruit & Nut, M&M’s Crispy Chocolate Candies, M&M’s Brand To-Go Bottles, MILKY WAY MIDNIGHT Bar 2 […]
Danepak, the Danish bacon brand, has created a spoof of the BBC’s The Great British Bake Off, called the Great British Bacon Off. It features four contestants who are asked to create a signature sandwich and a showstopper, imitating the challenges that feature in every episode of Bake Off. They are given two minutes, a […]
The newest two-minute film from Energy BBDO is the latest installment in the wildly successful “Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business since launching in 2013, according to Nielsen data. Like the first installment of the campaign, the new spot is focused on […]
Smithfield launches its largest US broadcast advertising buy, featuring the “Flavor Hails from Smithfield” campaign, which celebrates the brand’s craftsmanship, culinary history, and commitment to flavor. The multimillion-dollar advertising campaign rolls out in two waves throughout the fall and winter over US network and cable television. “This national broadcast advertising buy marks another critical milestone […]