Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
Campbell Soup Company has launched a new Star Wars-inspired ad that spotlights the famous “I am your father” quote by Darth Vader. The spot, made by BBDO New York, features a gay couple feeding their multiracial son Campbell soup before ending with the tagline “Made for real, real life”. Yin Woon Rani, Vice president of […]
Cadbury is looking to breathe new life into Milk Tray with the launch of an ad campaign to find a new ‘Milk Tray Man’ the popular James Bond-style character that last starred in the brand’s ads 13 years ago. Debuting on screens October 9 with a 30-second TV ad by Fallon, the £4m multiplatform campaign […]
Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board. The latest example is Campbell’s, which according to Adweek, is one of the first brands to offer content for Amazon Echo, the 10-month-old speaker system with […]
Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video. Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters […]
McCann London has launched a new colour-infused TV commercial for Sharwoods Stir Fry, directed by Blink Art’s Cathering Losing. Catherine’s bold, colourful style was the perfect match for Sharwoods who wanted a colourful, exciting TVC that bought their product to life, showing influences from around the world. Catherine’s portfolio of work is mainly photographic, but […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year gap on 5th October, with a new TV ad to launch the latest addition to its baking portfolio, the “Hovis Good Inside” range. The TV spot, created by independent creative agency, Mother, draws on the brand’s iconic heritage for seeing […]
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year. […]