Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]
The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]
The Miami Ad School paid homage to some of the classic old school games such as Pacman, Snake and Arkanoid, in a new advertising campaign for Tic Tac. The ads used the sweet and its different colored variety to recreate scenes from the various games, with the tag line ‘Refreshing Fun Since 1969‘.
The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]
DDB California has launched their newest campaign for meat sticks brand Slim Jim, part of ConAgra Foods. The brand is bringing back the old and well-loved tagline “Snap Into a Slim Jim” but with a new twist by form-fitting it into each spot. By reviving the old tagline, the campaign is harkening back to the […]
Kraft Canada knows that consumers have never been more committed to eating better, yet busy lifestyles force many to make compromises for the sake of convenience. In efforts to help time-starved millennials cook tasty, easy meals, Kraft Canada has launched a national talent search for Kraft Canada’s Ultimate Food Hacker. Food Hacking is a growing […]
Genius Gluten Free, the official supplier of gluten-free baked products to the Commonwealth Games, has invited the public to #ToastTheChampions by sending encouragement on digital slices of toast. The messages are digitally printed onto a visual piece of toast, which the public can then share across multiple social media platforms including Pinterest, Facebook, Twitter, Instagram […]
It’s a brand extension designed to raise eyebrows and whet appetites. Reebok has entered the bacon market with the launch of a campaign promoting its sponsorship of the Reebok CrossFit Games. The Reebok CrossFit Games is a US tournament in which athletes compete for recognition as “The Fittest on Earth”. This year the sports brand […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
The great taste of Kellogg’s Froot Loops brings back the fun you enjoyed when you were a kid. This year, Froot Loops is asking you to “follow your noses” to bring back the awesome experiences from your youth. In a TV ad airing nationally in the USA, a couple is inspired by their Froot Loops cereal […]