How do you introduce “American pizza” to the original home of one of the world’s most popular foods? For a global brand like Domino’s, the answer is: you don’t. Instead, you introduce an American-founded brand launched by local ownership, which sources 100 percent local ingredients to create what is ultimately a local pizza menu. The […]
Nestlé has announced its entry into the global super-premium chocolate category with its almost 200 year old Swiss chocolate brand Cailler. With Amazon as its primary retailer, Nestlé will sell Cailler chocolate in select markets in the US, Europe and Asia. Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It […]
AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia. Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process. AgencyUK was tasked with launching an above-the-line campaign for the […]
Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale. “Launches of seaweed snack products are proliferating and sales outstrip those of kale, the trendy green vegetable that has […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]
Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering as part of its on-going partnership with Breast Cancer Care. From October, Smint Strawberry Mix will take over as the brand’s signature charity product, with a donation being made to this worthy cause from the sale of each pack. Smint […]
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]
In honor of National Coffee Day on September 29, Orbit gum, a subsidiary of Mars, Inc., followed comedian and actress, Nikki Glaser, as she went on a series of coffee dates, bringing Orbit gum along for a just brushed clean feeling between dates and cups of coffee. In a video (above), Nikki shares the following […]
Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie. In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick. The […]