The summer’s hottest snack food mystery has been solved. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, revealed the three mystery flavors of Doritos Jacked tortilla chips that hit store shelves in the spring: Spicy Street Taco (red bag), Chocolate Chipotle Bacon (blue bag) and Caribbean Citrus Jerk (orange bag). Spicy Street Taco […]
To commemorate its 100th anniversary, Kemps Dairy set a Guinness World Record for producing the “World’s Largest Ice Cream Scoop,” when it carved 733 containers worth of strawberry ice cream (equal to the length of a football field of the frozen dessert) into a gigantic scoop at the Cedarburg Strawberry Festival outside of Milwaukee, Wisconsin. […]
In its latest ad, as part of the ‘Wonderfilled’ campaign, Oreo along with creative agency The Martin Agency, puts the spotlight on a “mini mini mart”, accompanied by a catchy jingle. Previously thought to be nondescript, the mini store shoots to popularity when a family of four realizes it sells nothing but delicious mini Oreos. […]
During the World Cup, Knacki ball with the help of BBDO Belgium, has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium. Passersby were asked to press a button […]
New market research conducted by TNS for the Israel Society of Hypertension shows that 62% of consumers who watch TV eat savory snacks, while 50% eat a variety of salted nuts. During football games like FIFA World Cup in Brazil, sodium consumption typically increases dramatically. Salt of the Earth created a low-sodium salt designed to […]
How’s this for a personal touch? Digiorno, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious Digiorno pizza with its new ‘design a pizza’ kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or […]
Domino’s Pizza is partnering with Quikly to give one lucky recipient free pizza for a year. The pizza giant is inviting fans to register for the Fan Perks giveaway beginning, and participate in the giveaway that will take place at a time designed to surprise Domino’s fans. “From technology, to new products, we’re always looking […]
As Wimbledon begins, many Brits will be enjoying an obligatory bowl of strawberries and cream, but according to new research from Mintel, it may not be traditional dairy cream which will be accompanying our strawberries this year, as volume sales of fresh dairy cream declined by 2% between 2011 and 2013 to reach 52 million […]
Birds Eye gave people across the UK the chance to celebrate and indulge in the classic fish finger sandwich by running hundreds of Birds Eye #FishFingerSandwich house parties. In a first of its kind for the frozen food sector, Birds Eye has partnered with mass influencer marketing agency Come Round, to run 200 Birds Eye […]
Sainsbury’s is rolling out a new look for its Be Good to Yourself healthy eating range, with designs by FAB Design. FAB has worked with Sainsbury’s for 16 years, and was tasked to develop a new look for the range across nearly 200 lines. The rollout follows a redesign of the Sainsbury’s Basics range, by […]