Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]
The Hairy Bikers (Si King and Dave Myers) have joined forces with design consultancy Elmwood to help launch their Hairy Dieters range of healthy cooking sauces. Elmwood has helped develop the brand identity for the range of five sauces, creating a brand marque and logo capturing the Hairy Dieters friendly and accessible spirit. As King […]
Costa, one of the UK’s favourite coffee shop, launched its speciality food and beverage Christmas menu, available in all of Costa’s UK stores throughout the festive season. Christmas is about to sparkle like never before as this year’s Christmas range of indulgent speciality drinks not only taste great but look amazing too! Each drink has […]
Britain’s second biggest bread brand Hovis could have a new owner after Premier Foods revealed it was exploring a host of options to save its struggling bread business, including selling a stake in its flagship brand. The food manufacturer has tasked mergers and acquisitions advisory firm Ondra Parters to lead the search for a new […]
Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]
Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]
The quest for Middle-earth inspired adventure begins at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by “The Hobbit” films and a bounty of exclusive movie content available only […]
Heinz has unveiled a new look for its three-strong range of hot sauces, with bright labels to reflect the colours of each sauce. The set of sauces, ‘Peppery Habanero’, ‘Smokey Chipotle’ and ‘Tangy Jalapeno’, launched in October 2012, and the redesign has been handled by JKR. The design also looks to make better use of […]
Dubliner, Kerrygold‘s most popular cheese in the U.S., is now available in convenient, cracker-size slices to satisfy consumer demand for healthy, good-tasting snacking choices. A mature cheese with elements of a fine Cheddar, nutty quality of a Swiss and the piquant bite of aged Parmesan, Dubliner is crafted in Ireland with milk from grass-fed cows […]
Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss. Should the winner not be tempted by the 24 money-can’t-buy prizes on offer, they can opt instead for £25,000 in cash. The promotion is appearing […]