[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]
Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]
Cape Cod Potato Chips, known for kettle-cooked potato chips with a ridiculously good crunch, adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream. “At Cape Cod we’re always looking for enticing new flavor combinations that complement […]
Cereal and milk is America’s number one breakfast combination and to give cereal lovers even more options, Kellogg’s is launching two new wholesome and delicious cereals made with whole grains. New Kellogg’s Jif Peanut Butter cereal is made with real Jif peanut butter. It has 100 calories and 8 grams of whole grains, along with […]
A restaurant named “The Picture House” lets its customers pay by posting a photograph on Instagram. This pop-up restaurant was set up for a day in London, and served to promote a new range of frozen meals by the food company Bird’s Eye. Diners were served a two-course meal. Before dining, they would take a […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Kit Kat has been named the 2014 Brand of The Year, bagging a total of 4 nominations across the various categories. The chocolate brand was awarded for having multiple projects recognised in different media categories. “Kit Kat’s ideas were innovative and exciting […]
Partners Andrews Aldridge has been appointed by sausage brand HECK as its lead advertising agency to support the brand’s ambitious growth strategy. Partners won the account following a competitive pitch against undisclosed agencies. The move represents an increase in marketing activity by HECK as it attempts to shake-up the traditional sausage market and boost its […]
Recent sampling events at Southern California Costcos gave consumers a taste of new Ehrmann Mixim Greek fat-free yogurt and the opportunity to choose their “flavorite.” Customers were given samples of six different flavour combinations of creamy, smooth plain Mixim Greek yogurt packaged with two separate toppings and asked to choose their favourite. The results are in, as […]
Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]
Coley Porter Bell has created new packaging for Loyd Grossman’s range of cooking sauces, aiming to reflect the brand’s ‘vibrant flavours’ positioning. The consultancy began work on the project in August last year, having won the account for parent company Premier Foods that summer. According to Stuart Humm, creative director at Coley Porter Bell, the […]
