Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets. The creative was designed by Scarlet Design. “It used to be that special builds were few […]
Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]
Sun Branding Solutions announced that it has acquired food specification software business, FoodSpecifications.com. FoodSpecifications.com is a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information. The solution is offered as a cloud-based subscription model, with information housed in the software available over the web 24 hours […]
Soy Vay, a premium line of preservative-free, kosher marinades, confirmed that it has boldly cooked chicken where no teriyaki had gone before: the stratosphere. History was made on October 12 when chicken marinated in the sauce was confirmed to have successfully returned to Earth after it was launched to 104,572 feet and slow-cooked in space. […]
http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and STW – has created the first branded mobile app for the fast-food giant directly targeting the young adult market. KFC’s Snack! In the Face campaign combines the three loves of its core target audience (primarily male within 16-24yo age group) […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High Street retailer to embrace online grocery services in the face of growing consumer demand. The internet grocery specialists believe that the market is set to explode as consumers shirk the High Street in favour of the online superhighway. At present […]
http://www.youtube.com/watch?v=9tFm1_EBUeA Who can resist a juicy story – or a sandwich? Wendy’srecently launched Pretzel Pub Chicken sandwich has fueled a second wave of pretzel passion among consumers and has spiraled into another online love fest. Wendy’s is once again tapping into the social trend of turning tweets into spoken words with an over-the-top video series. […]