Dubliner, Kerrygold‘s most popular cheese in the U.S., is now available in convenient, cracker-size slices to satisfy consumer demand for healthy, good-tasting snacking choices. A mature cheese with elements of a fine Cheddar, nutty quality of a Swiss and the piquant bite of aged Parmesan, Dubliner is crafted in Ireland with milk from grass-fed cows […]
Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss. Should the winner not be tempted by the 24 money-can’t-buy prizes on offer, they can opt instead for £25,000 in cash. The promotion is appearing […]
HP Sauce is set to ramp up its Movember campaign on social media from tomorrow, 1 November, with the aim of encouraging people to raise money through weekly challenges. The campaign, created by We Are Social, will see HP Sauce introduce a different task for its fans using a bespoke Facebook app, the HP Sauce […]
Trying to find fun new ways to give your kids a lunch that is trade-proof? Newly reformulated Yoplait Go-Gurt yogurt is a great choice to add to lunches for a number of reasons — no high-fructose corn syrup and has natural flavours and colours. Just the same great taste and fun only Yoplait can deliver […]
Doritos and AMV BBDO are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. […]
In America, an estimated three million households are food insecure – that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed […]
Sterling-Rice Group (SRG) has identified the top ten food trends that will be served on restaurant menus and line supermarket shelves across the U.S. in 2014. With a breadth and depth of culinary experience, the brand strategy, research, innovation, and communications firm has counseled and created foods for companies ranging from organic startups to many of the […]
Orville Redenbacher’s Gourmet Popcorn, a brand of ConAgra Foods, has the perfect new fall offering for snackers or party hosts in search of a delicious but guilt-free option – Gourmet Naturals microwave popcorn. Available in Orville Redenbacher’s convenient Pop Up Bowl, Gourmet Naturals pop up light and fluffy and come in four taste–tantalizing flavors, each […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]