In light of The American Medical Association’s (AMA) recent announcement that obesity has now been classified as a disease, the way in which obesity is measured has come under fire. Body Mass Index (BMI), the national standard for measuring obesity, is an antiquated and highly inaccurate system invented in 1835 that does not consider gender […]
Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]
Travellers in and out of Vancouver’s YVR airport will now have the opportunity to pick up a Hot ‘N Juicy™ hamburger or fresh cup of Redhead Roasters coffee as Wendy’s opens its first airport site, the restaurant’s 369th location in Canada. To mark the occasion, owners Dave and Marianna Mah will make a donation to […]
Inspired by the launch of the 2013 Hotels.com Club Sandwich Index, the five-star Hullett House Hotel in Hong Kong has partnered with Hotels.com to create the world’s most luxurious Club Sandwich. Setting customers back a mouthwatering $62 (HKD480), the culinary creation may be more expensive than those in Geneva, which topped the annual Club Sandwich Index […]
After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo. Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’. 10 artists were commissioned to create new items […]
A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development. The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods. The system is based on ‘traffic light’ designs that […]
The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, recently unveiled a new store design, the brand’s first in nearly seven years. The contemporary new look provides an exciting update to Dunkin’ Donuts’ current restaurant appearance and layout, reflecting the company’s evolution from a morning destination into a brand that serves people all […]