Ready Meals is a phrase with a frustrating capacity to conjure up pre-conceived notions of convenience, bland, so-so flavours and calorific ingredient decks, which is simply tired, out-dated thinking. Each perfectly proportioned Pot of Gold is designed to contribute to a healthy, high-protein lifestyle, with each meticulously packed pot using only high-quality protein from lean […]
Merchant Gourmet, the UK’s #1 ready-to-eat lentils, grains & chestnuts brand, has launched its first national OOH ad campaign, celebrating the art of ‘cheating’ your way to a great meal. The ‘Proud Cheaters’ campaign, created by Insiders, will run nationally across OOH, social, online and with a range of influencers. It focuses on how Merchant […]
Today, the innovative sustainable wrapper-free snack brand, One Good Thing (OGT), which launched in August 2023, welcomes on board Stephen Hann as Chief Commercial Officer. Hann brings to OGT a wealth of experience, having spent five years at Graze where he helped to scale retail to become the businesses largest channel ahead of its sale […]
Three-Strong ‘Good To Go’ Range Launched Building on last year’s brand refresh and subsequent ad campaign, Nomadic has started 2024 with the launch of ‘Good To Go’, its first-ever range of pouched snacks, designed for hard-working people ‘who need to get the job done’. Launching in SPAR, each 150g pouch combines smooth oats and yogurt with fruit, for what […]
An award winning independent maker of fine chocolate – Chococo has been setting the standards in ethical trade and sustainability since 2002. Inspired by the square chocolate compartments within the original boxes their once trail blazing packaging (designed by the dearly departed Karen Welman) set high standards and disrupted the category. However, over the years […]
Iconic meat SPAM® continues to innovate the freezer aisle – this time with the launch of SPAM® Southern Fried Fritters. A slightly spicier twist on the classic SPAM® Fritter, which is now coated in a Southern Fried seasoning via a crispy and golden batter, the new frozen SPAM® Southern Fried Fritters can be oven baked […]
Brand design agency, Lewis Moberly, has partnered with leading organic baby food brand, Little Freddie to create a new design system for its portfolio of products as it expands across markets and introduces fully recyclable packaging. Founded in 2014 by parents Piers Buck and Taslim Ho, the business was born from the couple’s frustration at […]
Every month at Morrisons over 1000 prices are locked low across the store. Never is this more important for customers than in January, arguably the toughest month of the year financially. In its latest film, Morrisons showcases the range of prices locked low across the store being discovered by different customers, from fresh fruit & […]
B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]
SIG Foundation is proud to receive international recognition for its project “Cartons for Good”, which uses SIG‘s expertise in filling technology to help communities process and preserve their food into meals locally. The prize, which is awarded annually by the SAVE FOOD initiative, was presented to the Foundation on December 13, 2023, in Cairo at […]
