The opening of its 1000th location, a ground-breaking new advertising campaign, new franchise agreements representing 105 stores and expansion of the corporate headquarters were just a few of the reasons that Edible Arrangements International enjoyed 2012; one of its sweetest years ever. The pioneer and leader in handcrafted fresh fruit arrangements opened 70 new locations, including […]
YoCrunch, the yogurt brand known and loved for its creative flavors and delicious toppings, announced the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately in the US for around $1.39/cup and $3.49/4-pack. Yopa! […]
Taking a bite out of the winter fruit doldrums is a new, delicious apple bursting with flavor. Rainier Fruit Company is making available its exclusive new Junami brand apple for a limited time while supplies last in select U.S. markets. The new apple is proving to be very popular with consumers. While harvested in fall […]
The Wing Experts at Wingstop are prepping for the biggest day of the year when they expect to sell more than 6 million wings at 550 locations across the country. Wingstop expects Super Sunday business to be up 15 percent over last year, and if Wingstop reaches its goal this will be the 13th straight […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
Wheat Thins announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts […]
One of the most prominent aspect of Japanese culture is Anime and Manga. So when Kent Lyons were approached by Yo! Sushi to come up with a new identity for their Ramen takeaway pot, they didn’t have search too hard for inspiration. “The main creative inspiration was the shear size of the dish – it’s […]
A little over a week after Coca-Cola announced their plan to tackle obesity, another corporate heavy weight has now joined the fight. ‘Nestlé/Newark Now!’, which was launched in 2012 with Newark’s Mayor Cory A. Booker, aims to reach twice as many families in year two. Some of the mothers and other women who went through […]
Perth creative agency Lateral Aspect, have come up with an unique way to market meat, with their latest ad for lamb brand Valley Spring. “Last summer we created a press ad for Valley Spring Lamb that was made specifically to coincide with the Boxing Day Test, which in Australia is a big day that many […]
General Mill’s Fruit Snacks brand have launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the […]