Perth creative agency Lateral Aspect, have come up with an unique way to market meat, with their latest ad for lamb brand Valley Spring. “Last summer we created a press ad for Valley Spring Lamb that was made specifically to coincide with the Boxing Day Test, which in Australia is a big day that many […]
General Mill’s Fruit Snacks brand have launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the […]
Fast casual neighborhood cafe chain opens 20 new restaurants, and signs franchise agreements for 125 new cafes in 2012, beating previous annual record by 150 percent.
Corner Bakery Cafe’s renewed emphasis on franchise growth paid off immensely in 2012 with the signing of 10 new Area Development Agreements, more than doubling its best previous year. The new agreements added 125 cafes, raising the total to 288 cafes under development, as the company moves forward on its goal to double its U.S. […]
With the Tesco horse-meat scandal still fresh in the public’s mind, MTA Food couldn’t have chosen a better time to launch their ‘Meet the Alternative’ range. Designed to capitalise on the continued growth in the meat free market, the products offer a welcome alternative as they are manufactured to look and taste like the meat […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Mars Incorporated has been ranked 95 on the FORTUNE 100 Best Companies to Work For list. The annual ranking compiled by ‘Great Place to Work’ Institute includes the most admired businesses as recognized by employees. The list, announced by FORTUNE and featured in the February edition of its magazine, honoured the top 100 companies to […]
Wingstop soared to new heights in 2012 – opening 57 new restaurants and achieving a record nine consecutive years of same store sales increases. The 550-unit concept’s same store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012. “A lot of concepts reach […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
LYCOTEC, a Cambridge UK based company has published results of the first successful double blind placebo controlled trial on a patented milk serum/protein product which can reduce liver inflammation, and as result of this, reverse metabolic, vascular and tissue parameters, growth of which is associated with age. The average 5-year-old child in the Western world […]