The #1 Ketchup brand highlights and creates an innovative acceleration program for McDonald´s copycat diners in a campaign conceived by Brazilian ad agency Africa Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to… well… McDonald’s. […]
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]
Leading FMCG design agency CHILLI have created the new brand and packaging for Seven Continents for Valeo Snackfoods. Inspired by shopper’s searching for more adventurous global flavours, the brand focuses on delivering ‘A world full of flavour’ through a range of exciting products. Taking consumers on an adventure to different parts of the world, the […]
McCann London, the award-winning creative agency, is thrilled to announce the launch of Shreddie For Anything, starring Nick Knowles in series of digitally led, comical films for the UK’s adored cereal brand, Shreddies (a favourite from Nestlé Cereals, made by leading global breakfast cereal company Cereal Partners Worldwide (CPW)). In an increasingly cluttered and competitive […]
The print and outdoor campaign celebrating breakfast will run in Latin America While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is toend your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition […]
Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: “Melt away.” Serviceplan Suisse realized […]
For over 25 years, Actimel* has been supporting people’s immune system** every morning. To bring to life this promise with the Gen Z, Actimel is landing on Fortnite to support their immune system in their favourite game. Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle. In Fortnite, players in a difficult position can […]
Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by […]
The first squeezy chocolate peanut butter, from the UK’s number one peanut butter brand Whole Earth, the natural food brand owned by Ecotone UK, is expanding its innovative range of squeezy Drizzler peanut butters with a delicious new chocolate flavour. The new addition features Drizzler’s signature silky texture, highly convenient format and 100% natural ingredients. […]