The brand’s integrated marketing campaign includes experiential sampling, a celebrity partnership and a mass-reach social media activation This Pancake Day, Whole Earth is taking the UK’s first squeezy peanut butter, Drizzler, to the streets of Bristol, inspiring more people to try peanut butter on pancakes. The stunt is part of Whole Earth’s culinary crusade to […]
This month KIND Snacks will be bringing a new flavour into the fold; Caramelised Biscuit Nut. A combination of peanuts, almonds and cashews with a hint of caramel and note of spiced biscuit flavourings. This bar is high in fibre, gluten free, has 81% nuts and no artificial flavours. It compliments KIND’s other HFSS compliant […]
The national campaign recently kicked off using video, social, web and display on YouTube, CTV, Facebook and Instagram as well as programmatic and social and digital banners Noodles & Company is out with a new campaign showcasing the celebration of trying a new favorite dish for the first time and highlighting the benefits of breaking […]
Independent brand design agency Hunt Hanson has redesigned Miso Tasty, a contemporary Japanese-food brand that’s on a mission to empower all cooks to make meals mightier with miso. The bold new design, which recently hit shelves in the UK, takes the brand to the next level with confidence, character and a touch of premium craft. […]
The fastest growing meat-free brand* and certified B Corp BŌL Foods, launches two new recipes into stores. The two new SKUs, based on some of the nation’s food favourites, will join the existing portfolio of award-winning, 100% plant-powered recipes that make delicious, nutritious eating more accessible for modern living. The new Thai Green Fresh Noodle […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
For this year’s Valentine’s Day, the world-famous Swiss chocolate brand Toblerone, known for its distinctive shape, launches their new, online exclusive bar “The Pink Limited Edition” and the “Valentine’s Collection” with an online activation and a surprising twist on how to approach love. In 2022 the term situationship peaked as a trend search on Google […]
SPAM® Fritters have been a chip shop fave for many decades and now these iconic fritters are joined by another chippy favourite – curry sauce. New frozen SPAM® Chip Shop Curry Fritters can be oven cooked straight from the freezer in just 15-20 minutes. Jelsey Barnes, Commercial Sales Manager at Hormel Foods Corporation, commented: “We’ve […]
Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks – the heart shaped crisp. The ‘Love […]
Food-waste-fighting fruit and veg delivery service Oddbox has worked with Hell Yeah! to create its first ever TV campaign. The work, launching as we enter the new year, celebrates the positive community of Oddboxers with the story of two neighbours who bond over their Oddbox delivery. The ad shows the neighbours leaving the house in […]