Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]
Millions of soccer fans have their eyes on the Mexican national team with hopes of a 2014 World Cup qualification. At the upcoming game against Finland in San Diego, 12 teens will join their heroes on the pitch as official on-field ball handlers. The youngsters, who represent the Boys & Girls Clubs of Greater San […]
In the world of “futbol,” as the sport of soccer is known in every country except the United States, Lionel (Leo) Messi, the Argentine-born soccer superstar, is considered the “best of the best” on the field, especially after winning a record five “World Player of the Year” titles. He has the same reputation off the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
http://www.youtube.com/watch?v=P47eLknD0qo&feature=youtu.be Carlsberg beer has launched a brand new global marketing campaign to sit alongside its three year deal with the Barclays Premier League – the most famous football league in the world, with a cumulative audience of 4.7 billion people. Entitled ‘The Ride,’ the commercial focuses on the rollercoaster of emotions that everyone involved with […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]
The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year’s contest, two lucky winners will see their ads air during Super […]
http://www.youtube.com/watch?v=vPdJOwwiO0s Pepsi and the NFL have released a video in preparation for the first kick-off of Super Bowl 48, asking viewers: “Are you fan enough?” ‘March to 48’ is the first of two films from TBWA building anticipation ahead of the tournament and offers fans a glimpse of NFL greats like San Francisco 49ers coach […]
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]