German brand ALI COLA has launched a campaign advocating diversity by offering its drinks in various skin colours. Its visuals, created by Karl Wolfgang Epple and Matthäus Frost, come accompanied with the tagline, “Different outside. Same inside.” It’s also attached the hashtag ‘#cheerstotolerance’ to the campaign. Source: Design Taxi
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
Beer brand Beck’s has launched an innovative new campaign via social media that provides fans with a smartphone peripheral that transforms a standard mobile camera into a 360-degree-capable lens for recording images all around the user. The ‘CapCam’ comes attached to the top of the beer brand’s pilsner bottle, and can be detached separately from […]
The internationally award-winning Windspiel Premium Dry Gin is now also available in the United Kingdom. Together with the Windspiel tonic water especially developed to complement the gin, gin-loving members of the UK Craft Gin Club are now being given an exclusive opportunity to experience the perfect G&T from Germany. To make the G&T experience even […]
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]
McDonald’s Germany has released its first ever Valentine’s Day spot to celebrate the memories of those we once loved in life whom we never forget. Created by Leo’s Thjnk Tank, a joint venture between Leo Burnett Germany and thjnk, the spot follows the story of a young boy and girl who meet over summer vacation […]
Domino’s Pizza is buying Germany’s biggest Pizza chain, Joey’s Pizza, in a deal worth around £57m. The buyout will be a joint venture between Domino’s Pizza’s UK and Australian owners with two-thirds owned by the Australian company and the remainder owned by the London-listed Domino’s Pizza Group, which already has operations in Germany. Don Meij, […]
Despite technology keeping us connected to others, it’s often relegated to the virtual realm. Nescafe set out to show how a fresh cup of joe is the perfect way to connect people in the real world. The coffee maker took to the streets of Germany, which according to research it citied topped the list of […]
‘Air Food One’, launched by online German grocery store Allyouneed.com, is a home delivery service that lets you enjoy airline meals in the comforts of your own home. Partnering the food vendor for Lufthansa airlines, LSG Sky Chefs, the food selections are in line with the business class menus on planes. Not only an alternative […]
Coca-Cola continues to play with mini format of its cans in the new promotional effort. To promote the tiny version of the regular packaging, the soft drinks giant installed mini kiosks in the cities of Germany. The project, developed by Ogilvy & Mather Berlin, was designed to impress the passers-by with a resized version of […]